The proven system built from scaling e-commerce brands into 7-figures.
Inside, you’ll get:
📊 The Profit Tracker: track the 5 key levers of growth in one simple view (Average Order Value, Conversion Rate, Retention Rate, Cost of Goods %, Traffic)
🧠 The Profit Checklist: 50 proven ways to increase profit, each one ranked by impact and difficulty, with links showing exactly how to do it and the apps that make it easier
🔁 Repeatable System: use it year after year as your business grows
📋 Ads Readiness Checklist: to make sure your store is actually ready to scale.
So you can:
🚀 Keep growing your profit month after month
⏳ Save hundreds of hours figuring out what to do
😴 Sleep better at night knowing you are confidently scaling your profit
💸 Stop wasting your money on tactics that don't work
What will the 30 minute strategy call cover?
On this call, we’ll identify where you’re losing margin, what lever will drive the biggest profit increase, and map out your next 90 days for growth, so you know exactly what to do after you download the system.
Will this work for my business?
If you sell physical products online, yes.
Whether you’re at £5k/month or £50k/month, the principles in the cheatsheet work in any niche, from handmade jewellery to high-ticket cycling gear.
I’ve used these same 5 levers to grow my own stores and help dozens of founders scale profitably.
What if I’m not good with numbers?
I get it, spreadsheets can be overwhelming.
That’s why the guide is super simple, with a step-by-step process and examples.
You don’t need to be an accountant, and all you have to know is 5 numbers that you can find easily in your Shopify Dashboard.
I’ve tried other e-commerce advice and nothing worked. What’s different about this?
Most advice is generic: how to get more traffic; how to make your website better; how to create content.
These are great, but they don't give you a tactical playbook to continually double your profit all the way to millions in revenue.
This guide focuses on the only 5 levers that move the needle for profit.
No fluff. No random tactics. Just a clear plan you can apply straight away.
Do I need to spend more on ads to see results?
No. We do cover traffic but the cheatsheet shows you how to increase profitwithoutextra traffic, and you’ll learn how to make more money from the visitors you already have.
Do I have to change my whole business to make this work?
Not at all.
The goal is to help you make small, high-impact changes that add up to big profit gains over time.
What if I don’t have time to implement?
Then this cheatsheet is perfect for you.
Stop spending time on things that don't move the needle and just focus on 5 simple things, and you can start seeing results by focusing on one lever at a time.
Even 1% improvement in each lever adds up to massive gains in your profit.
£20k To £200K Months in 2 Years
The first few years growing my first brand was slow.
I hired agencies, took on my first employees, and tried every tactic I could think of.
Then I developed the growth system, and in 2 years went from £20k months to £200k months, with huge £400k+ Q4 months!
I DID IT AGAIN
I was so confident in my growth system that I bought a failing business to prove the playbook works.
When I took the business over, they were barely trading, and doing huge discounts to get cash in.
I took over, applied the system and got to £10k in 6 months, and almost hit £30k in 1 year - which sold us out of the main sellers.
AND AGAIN
By focusing on key levers (conversion rate and retention rate) we were able to massively increase sales, and this is their quiet period!
