Personalised growth insights for ambitious brands ready to scale profitably.
You’ve built the store, you’re driving traffic, you’ve got sales coming in, but something’s missing.
You know there’s more potential in your business… you just can’t see exactly where to focus next.
That’s where this audit comes in.
Using my E-commerce Growth Engine Framework, I’ll personally deep dive into every stage of your customer journey, from the first ad click to the final repeat purchase, to uncover the biggest levers for growth and profitability.
🔍 What’s Included
1️⃣ Complete Funnel Review
A full end-to-end audit of your:
- Ads & traffic sources
- Landing pages & opt-ins
- Checkout flow, upsells, and post-purchase experience
- Email automation (welcome, thank-you, win-back, VIP)
- Retention & LTV systems
2️⃣ Personalised Growth Map
You’ll receive a tailored report showing:
- Where money is leaking right now
- Which quick wins will make the fastest impact
- The exact order to fix and optimise each step
3️⃣ Strategic Recommendations
Clear, actionable next steps with examples, tools, and benchmarks — not vague advice.
You’ll know what to do, why it matters, and how to do it profitably.
4️⃣ Follow-Up Call (Optional Add-On)
We’ll jump on a live strategy call to walk through the findings and map out your 90-day profit plan.
💡 Perfect For
✅ Shopify store owners doing £10k–£100k/month
✅ Founders ready to move from “busy” to “scalable”
✅ Teams who want to align ads, offers, and retention into one system
Will this work for my business?
If you sell physical products online, yes.
Whether you’re at £5k/month or £50k/month, the principles in the cheatsheet work in any niche, from handmade jewellery to high-ticket cycling gear.
I’ve used these same 5 levers to grow my own stores and help dozens of founders scale profitably.
What if I’m not good with numbers?
I get it, spreadsheets can be overwhelming.
That’s why the guide is super simple, with a step-by-step process and examples.
You don’t need to be an accountant, and all you have to know is 5 numbers that you can find easily in your Shopify Dashboard.
I’ve tried other e-commerce advice and nothing worked. What’s different about this?
Most advice is generic: how to get more traffic; how to make your website better; how to create content.
These are great, but they don't give you a tactical playbook to continually double your profit all the way to millions in revenue.
This guide focuses on the only 5 levers that move the needle for profit.
No fluff. No random tactics. Just a clear plan you can apply straight away.
Do I need to spend more on ads to see results?
No. We do cover traffic but the cheatsheet shows you how to increase profitwithoutextra traffic, and you’ll learn how to make more money from the visitors you already have.
Do I have to change my whole business to make this work?
Not at all.
The goal is to help you make small, high-impact changes that add up to big profit gains over time.
What if I don’t have time to implement?
Then this cheatsheet is perfect for you.
Stop spending time on things that don't move the needle and just focus on 5 simple things, and you can start seeing results by focusing on one lever at a time.
Even 1% improvement in each lever adds up to massive gains in your profit.
£20k To £200K Months in 2 Years
The first few years growing my first brand was slow.
I hired agencies, took on my first employees, and tried every tactic I could think of.
Then I developed the growth system, and in 2 years went from £20k months to £200k months, with huge £400k+ Q4 months!
I DID IT AGAIN
I was so confident in my growth system that I bought a failing business to prove the playbook works.
When I took the business over, they were barely trading, and doing huge discounts to get cash in.
I took over, applied the system and got to £10k in 6 months, and almost hit £30k in 1 year - which sold us out of the main sellers.
AND AGAIN
By focusing on key levers (conversion rate and retention rate) we were able to massively increase sales, and this is their quiet period!
